The story behind
the code
I've been building things on the web for over 25 years. What started as a teenager hand-coding HTML in a text editor has evolved into a career spanning custom WordPress development, modern JavaScript frameworks, and cloud infrastructure architecture.
My approach is straightforward: build websites that are fast, secure, maintainable, and built to last. I've seen frameworks and trends come and go. I focus on solutions that solve real problems and stand the test of time.
Currently, I split my time between client projects, primarily WordPress development and cloud infrastructure, and building Ghost Metrics, a web analytics platform I co-founded in 2024.
"A great website isn't just a launch — it's a system. I build sites that perform on day one and keep performing on day one thousand. Clean code, solid architecture, and a plan for what comes after launch."
Milestones & Evolution
First Lines of Code
Started building websites in high school using HTML, CSS, and early JavaScript. The web was wild, tables were king, and every pixel was hand-placed.
College & Early Career
Studied computer science while freelancing on the side. Built dozens of small business websites, learning PHP and MySQL along the way.
WordPress Goes Deep
Went all-in on WordPress as a development platform. Started building custom themes and plugins.
Part-Time Freelance
Launched a dedicated freelance practice alongside full-time work. Focused on WordPress development, hosting, and site maintenance for growing businesses.
Joined Tanner+West
Brought on as lead developer at Tanner+West, a creative agency. Led full-stack development for WordPress projects, cloud infrastructure, and client solutions.
Cloud & Modern Stack
Expanded into AWS, Google Cloud, and Cloudflare architectures. Started adopting NextJS and React for headless WordPress builds and modern frontends.
Co-Founded Ghost Metrics
Co-founded Ghost Metrics, a web analytics and performance monitoring platform. Building SaaS products while continuing to deliver client work.